December 2012
Congratulations to our PR team at Grayling Scotland for winning at the CIPR PRide awards Scotland.
The Smart Audit, carried out last year, won Silver in the Corporate and business communications category of the awards.
The Audit, that concluded in August 2011 featured questions in which local authorities were asked about current and future planned ‘smart’ implementations. The response level from councils was high with some 88% of those contacted providing answers to all questions asked. Grayling Scotland managed the campaign and the final outcome generated an interesting and useful insight into ‘smart’ activities across the UK at local government level.
The top 10 local authorities with the highest use of smart technology were:
- Southampton City Council
- Aberdeen City Council
- Moray Council
- Inverclyde Council
- North Yorkshire County Council
- Bristol City Council
- West Sussex County Council
- Dundee City Council
- Aberdeenshire Council
- West Lothian Council
Councils were also asked to identify the number of existing and planned services they offered that made use of smart technology, and which specific services were targeted. Not surprisingly transport topped the list of services using smart technology; however others included schools, I.D., Library services, Leisure, social care, health and sanitation.
The findings painted a clear picture that local government is actively pursuing a smart vision for the delivery of services to citizens. As a result of the successful campaign for smart audit, a second ‘smart audit 2’ is underway which will be reviewing council’s knowledge and use of NFC as well as smart cards. The findings will be available early next year, interested parties can receive a copy of the new report by contacting us.